In a world drowning under a plethora of selfies, it makes sense to remember a time when the only form of photographic instant-reflection-gratification came from the mystical, magical Polaroid. A truly meritocratic format: decadent, glossy and open to those who could afford it, the results were the same regardless of expertise or experience. Since its introduction to the mass market in 1972, it has been exploited and utilised by artists, amateurs and various shady types who preferred not to pay for processing at the local chemists, for fear of arrest or embarrassment. The heartfelt and sincere affection held by many for the pose & peel school of photography is hard to fathom and articulate, but stems from a longstanding love and devotion to all things analogue: a firm, unfailing grip on a legacy of pictorial nostalgia. 

film-is-not-dead
film-is-not-dead
film-is-not-dead
film-is-not-dead
film-is-not-dead
film-is-not-dead
film-is-not-dead
film-is-not-dead
film-is-not-dead
film-is-not-dead
film-is-not-dead